GREAT NEWS: Sean McVay Officially Appoints Two Super Bowl LVI Champions with Rams to the Los Angeles Coaching Staff – Signaling a Bold New Chapter for the Franchise

Woodland Hills, California – The Los Angeles Rams are bringing championship DNA back into the building. Head coach Sean McVay has officially appointed former Super Bowl LVI champions Brian Allen and Robert Woods to the team’s coaching staff, a move that reconnects the franchise’s championship past with its ambitious future.

McVay quickly addressed the narrative surrounding the hires. Some believed the appointments were simply favors for former players who helped the Rams win the Super Bowl. The head coach firmly rejected that idea, emphasizing that Allen and Woods earned the opportunity because of their football intelligence, leadership qualities, and deep understanding of the Rams’ culture.

“This has nothing to do with doing anyone a favor. It’s about bringing in people who understand what championship football looks like. They know the standard here, they know the culture we’ve built, and I truly believe they’re going to help push this team toward another special era.”

Allen will step into the role of assistant offensive line coach after previously working with the team in a consulting capacity during the 2025 season. McVay said Allen consistently demonstrated a unique ability to read the game from a coaching perspective, often identifying adjustments in real time during both practices and games.

The former Rams center also earned praise for his leadership and ability to connect with younger offensive linemen. Even while he was still playing, Allen studied the game with the mindset of a future coach. His attention to detail and passion for teaching convinced McVay that bringing him onto the staff full-time was the right decision.

Meanwhile, Woods begins a new chapter as assistant wide receivers coach shortly after signing a one-day contract to retire as a Ram. Known for his professionalism and football IQ throughout his career, Woods had expressed interest in coaching as his playing days approached their conclusion.

McVay believes Woods’ experience within the Rams’ offensive system will make him an invaluable mentor for the team’s young receivers. Having experienced both the highs of a Super Bowl championship and the challenges of a long NFL career, Woods understands exactly what it takes to succeed at the highest level.

Both Allen and Woods will still have to learn the technical side of coaching, from film breakdowns to designing plays within the team’s digital playbook systems. However, McVay believes their work ethic and the strong support system within the Rams coaching staff will accelerate their development.

For Rams fans, the move represents more than just two coaching hires. It symbolizes continuity within a championship culture, where former players return to help shape the next generation. If McVay’s vision proves correct, Allen and Woods may soon become key architects of the Rams’ next Super Bowl pursuit.